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Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.

By: Perreault, William DContributor(s): McCarthy, E. Jerome (Edmund Jerome)Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2002Edition: 14th edDescription: xxxii, 815 [28] p. : col. ill., maps ; 28 cm. 1 computer laser optical disk (4 3/4 in.)ISBN: 0072409479 (alk. paper); 0071121102 (international : alk. paper)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .M369 2002

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Item type	Current library	Call number	Status	Date due	Barcode
Hard Covered Materials	MACHAKOS UNIVERSITY LIBRARY	HF 5415.13 .M369 2002 (Browse shelf (Opens below))	Available		21486

A variety of multi-media instructional aids, including a Web site, are available to support the text.

Includes bibiliographical references (p. 754-810) and indexes.

System requirements for accompanying computer laser disk: Windows 95 or higher Pentium.

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