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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

By: Hawkins, Del IContributor(s): Best, Roger J | Coney, Kenneth AMaterial type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2004Edition: 9th edDescription: xxvi, 790 p. : col. ill. ; 27 cm + 1 CD ROMISBN: 0072536861 (alk. paper); 0071214690 (international : alk. paper)Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studiesDDC classification: LOC classification: HF5415.33.U6H38 2004 | H38 2004

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Item type	Current library	Call number	Status	Date due	Barcode
Hard Covered Materials	MACHAKOS UNIVERSITY LIBRARY	HF5415.33.U6H38 2004 (Browse shelf (Opens below))	Available		24,271

Includes bibliographical references and indexes.

System requirements for accompying CD ROM.

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