Marketing research :methodological foundations / Dawn Lacobucci and Gilbert A. Churchill

By: Lacobucci, Dawn, 2010Contributor(s): Churchill, Gilbert AMaterial type: TextTextPublication details: Spain; South-Western cengage learning, 2010Edition: 10th edDescription: xx, 604 p. :ill. Includes indexISBN: 9780538743778LOC classification: HF 5415.2.L33 2010
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