Marketing research : the impact of the Internet / Carl McDaniel, Jr., Roger Gates.

By: McDaniel, Carl DContributor(s): Gates, Roger H, 1942- | McDaniel, Carl D. Contemporary marketing researchMaterial type: TextTextPublication details: Cincinnati, Ohio : South-Western, c2002Edition: 5th edDescription: xxxii, 682, 36, 9 p. : col. ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.)ISBN: 0324067976; 032412581X (disc)Subject(s): Marketing researchDDC classification: 658.8/3 LOC classification: HF5415.2 | .M382 2002
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current library Call number Status Date due Barcode
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
Open shelf 		HF 5415.2 .M382 2001 (Browse shelf (Opens below)) Available 22049

Rev. ed. of: Contemporary marketing research. 4th. c1999.

Includes bibliographical references (p. 26-36 of 3rd group) and index.

There are no comments on this title.

to post a comment.
© Machakos University Library, Along The Highway, Machakos Wote Rd, Machakos, Kenya P.O. Box 136 - 90100 Machakos - Kenya

Tel: ( +254 ) 723 805829 OR Fax : 044-20353 OR Email: library@mksu.ac.ke