Otto Kleppner's Advertising procedure / Thomas Russell, Glenn Verrill.
Material type:
TextSeries: The Prentice-Hall series in marketingPublication details: Englewood Cliffs, NJ : Prentice-Hall, c1986Edition: 9th edDescription: xvii, 665 p. : ill. (some col.) ; 27 cmISBN: 0136432557Uniform titles: Advertising procedure Subject(s): AdvertisingDDC classification: LOC classification: HF5823.K45 1986 | .K45 1986
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MACHAKOS UNIVERSITY LIBRARY | HF5823.K45 1986 (Browse shelf (Opens below)) | Available | 21394 |
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| HF 5823 .B447 1996 Entrepreneur magazine successful advertising for businesses | HF 5823 .B45 2011 MGT 322 - Advertising practicum: | HF 5823 .B45 2011 Belch: Advertising and Promotion: | HF5823.K45 1986 Otto Kleppner's Advertising procedure / | HF5823.K45 2002 Kleppner's advertising procedure / | HF 5823 .N48 1992 Cases in advertising management : | HF 5823 .Q4 1984 Cases advertising and promotion management |
Includes index.
Bibliography: p. 627-629.
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