Advertising : principles & practice / William Wells, John Burnett, Sandra Morarity.

By: Wells, William, 1926-Contributor(s): Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst)Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, 2000Edition: 5th edDescription: xviii, 562 p. : ill. (some col.) ; 28 cmISBN: 0130835714Subject(s): AdvertisingDDC classification: LOC classification: HF5823.W455 2000 | .W455 2000
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Includes bibliographical references and index.

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