Advertising : principles & practice / William Wells, John Burnett, Sandra Morarity.
Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, 2000Edition: 5th edDescription: xviii, 562 p. : ill. (some col.) ; 28 cmISBN: 0130835714Subject(s): AdvertisingDDC classification: LOC classification: HF5823.W455 2000 | .W455 2000Item type | Current library | Call number | Status | Date due | Barcode |
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Hard Covered Materials | MACHAKOS UNIVERSITY LIBRARY | HF5823.W455 2000 (Browse shelf (Opens below)) | Available | 24096 |
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Includes bibliographical references and index.
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