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Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush.

By: Burns, Alvin CContributor(s): Bush, Ronald FMaterial type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003Edition: 4th edDescription: xxxi, 642 p. : col. ill., col. maps ; 27 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 0130351350Subject(s): SPSS for Windows | Marketing researchDDC classification: 658.8/3 LOC classification: HF5415.2 | .B779 2003

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Item type	Current library	Call number	Status	Date due	Barcode
Hard Covered Materials	MACHAKOS UNIVERSITY LIBRARY Open shelf	HF 5415.2. B779 2002 (Browse shelf (Opens below))	Available		25529

"SPSS student version 11.0 for Windows"--CD-ROM.

Includes bibliographical references (p. 611-628) and index.

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