Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

By: Perreault, William DContributor(s): Cannon, Joseph P., Ph. D | McCarthy, E. Jerome (Edmund Jerome)Material type: TextTextPublication details: New York, NY : McGraw-Hill/Irwin, c2012Edition: 13th edDescription: xl, 640, 32, 10 p. : col. ill. ; 28 cmISBN: 9780078028885 (acidfree paper); 0078028884 (acidfree paper)Subject(s): MarketingDDC classification: LOC classification: HF5415PE1128.S37 1997 | .M378 2012
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Item type Current library Call number Status Date due Barcode
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
HF5415PE1128.S37 1997 (Browse shelf (Opens below)) Available 21640

Includes bibliographical references and indexes.

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