Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
Material type: TextPublication details: New York, NY : McGraw-Hill/Irwin, c2012Edition: 13th edDescription: xl, 640, 32, 10 p. : col. ill. ; 28 cmISBN: 9780078028885 (acidfree paper); 0078028884 (acidfree paper)Subject(s): MarketingDDC classification: LOC classification: HF5415PE1128.S37 1997 | .M378 2012Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Hard Covered Materials | MACHAKOS UNIVERSITY LIBRARY | HF5415PE1128.S37 1997 (Browse shelf (Opens below)) | Available | 21640 |
Includes bibliographical references and indexes.
There are no comments on this title.