Contemporary advertising / Courtland L. Bovée, William F. Arens.
Material type: TextSeries: The Irwin series in marketingPublication details: Homewood, IL : Irwin, c1992Edition: 4th edDescription: xxxi, 718, [58] p. : ill. (some col.) ; 29 cmISBN: 025609196XSubject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .B62 1992Item type | Current library | Call number | Status | Date due | Barcode |
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Hard Covered Materials | MACHAKOS UNIVERSITY LIBRARY Technical section | HF 5821. B62 1992 (Browse shelf (Opens below)) | Available | 25508 |
Includes bibliographical references and indexes.
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