Advertising and promotion: an integrated marking communication perspective/ George E. Belch and Michael A. Belch
Material type:
TextPublication details: Boston: Mcgraw hill, 2004Edition: 6th edDescription: xxvi,779p. :ill. ; Includes bibliographical references and index. 22cmISBN: 0072536764; 0071214380Subject(s): Advertising | Sale promotion | Communication in marketingLOC classification: HF 5823 | .B387 2004
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Hard Covered Materials
|
MACHAKOS UNIVERSITY LIBRARY Open shelf | HF 5823 .B387 2004 (Browse shelf (Opens below)) | Available | 25584 |
Browsing MACHAKOS UNIVERSITY LIBRARY shelves, Shelving location: Open shelf Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF5821 .O34 2000 Advertising / | HF 5821 .O38 2006 Advertising & Integrated Brand Promotion/ | HF 5822 .K43 2004 Consumer behaviour. | HF 5823 .B387 2004 Advertising and promotion: | HG8051 .R45 2022 Principles of risk management and insurance/ | HG 8781 .D528 2020 Actuarial mathematics for life contingent risks / | HG106 .A387 2013 A workout in computational finance / |
There are no comments on this title.