Selling and sales management / David Jobber, Geoffrey Lancaster.

By: Jobber, David, 1947-Contributor(s): Lancaster, Geoffrey, 1938-Material type: TextTextPublication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2009Edition: 8th edDescription: xx, 546 p. : ill. ; 25 cmISBN: 9780273720652 (pbk.); 0273720651 (pbk.)Subject(s): Selling | Sales managementDDC classification: 658.8/1 LOC classification: HF5438.25 | .J63 2009
Contents:
Development and role of selling in marketing -- Sales strategies -- Consumer and organisational buyer behaviour -- Sales settings -- International selling -- Law and ethical issues -- Sales responsibilities and preparation -- Personal selling skills -- Key account management -- Relationship selling -- Direct marketing -- Internet and IT applications in selling and sales management -- Recruitment and selection -- Motivation and training -- Organisation and control -- Sales forecasting and budgeting -- Salesforce evaluation.
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current library Call number Status Date due Barcode
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
Open shelf 		HF5438.25 .J63 2009 (Browse shelf (Opens below)) Available 11730
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
Technical section 		HF 5438.25 .J63 2009 (Browse shelf (Opens below)) Available 1682
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
HF 5438.25 .J63 2009 (Browse shelf (Opens below)) Available 1681
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
Technical section 		HF 5438.25 .J63 2009 (Browse shelf (Opens below)) Available 928
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
HF 5438.25 .J63 2009 (Browse shelf (Opens below)) Available 1714
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
Technical section 		HF 5438.25 .J63 2009 (Browse shelf (Opens below)) Available 5386
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
Open shelf 		HF5438.25 .J63 2009 (Browse shelf (Opens below)) Available 1756
Browsing MACHAKOS UNIVERSITY LIBRARY shelves, Shelving location: Open shelf Close shelf browser (Hides shelf browser)
HF 5438.25 .H475 2008 How to say it to sell it : HF 5438.25 .I54 2013 Sell 3/ HF5438.25 .J63 2009 Selling and sales management / HF5438.25 .J63 2009 Selling and sales management / HF5438.25.M35 2001 Selling today : HF 5438.25 .M35 2010 Selling today: HF 5438.25 .M35 2012 Selling today :

Includes bibliographical references and index.

Development and role of selling in marketing -- Sales strategies -- Consumer and organisational buyer behaviour -- Sales settings -- International selling -- Law and ethical issues -- Sales responsibilities and preparation -- Personal selling skills -- Key account management -- Relationship selling -- Direct marketing -- Internet and IT applications in selling and sales management -- Recruitment and selection -- Motivation and training -- Organisation and control -- Sales forecasting and budgeting -- Salesforce evaluation.

There are no comments on this title.

to post a comment.
© Machakos University Library, Along The Highway, Machakos Wote Rd, Machakos, Kenya P.O. Box 136 - 90100 Machakos - Kenya

Tel: ( +254 ) 723 805829 OR Fax : 044-20353 OR Email: library@mksu.ac.ke