Marketing management : knowledge and skills/ J. paul Peter and James H. Donnelly.

By: Peter, J. PaulContributor(s): Donnelly, James HMaterial type: TextTextPublication details: Boston: Mcgraw-hill Irwin, 2009Edition: 9th edDescription: xvii,782p. :ill. ; Includes indexISBN: 139780073381138; 100073381136Subject(s): Marketing -- Management | Marketing -- Management -- case studiesLOC classification: HF 5415.13 | .P387 2009
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