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Blue ocean strategy : how to creat uncontested market space and make the competition irrelevant/ W. Chan Kim and Ren'ee Mauborgne.

By: Kim, W. ChanContributor(s): Mauborgne, Ren'eeMaterial type: Text

TextPublication details: Boston : Harvard BusinessSchool Press, c2005Description: xv, 240p. :ill. ; Include bibliography and index. 23cmISBN: 9781591396192; 1591396190Subject(s): New products | Market segmentationLOC classification: HF 5415.153 | .K53 2005

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Item type	Current library	Call number	Status	Date due	Barcode
Hard Covered Materials	MACHAKOS UNIVERSITY LIBRARY Open shelf	HF 5415.153 .K53 2005 (Browse shelf (Opens below))	Available		24990

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