Basic marketing : a global-managerial approach/ E. Jerome McCarthy and William D. Perreault.
Material type: TextPublication details: Burr Ridge : Richard D. Irwin ; 1993Edition: 11th edDescription: xxii, 763p. : illISBN: 0256128774; 9780256105094Subject(s): Marketing -- management | Marketing -- United States -- management | Export marketing -- managementLOC classification: HF 5415.13 | .M369 1993Item type | Current library | Call number | Status | Date due | Barcode |
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Hard Covered Materials | MACHAKOS UNIVERSITY LIBRARY Open shelf | HF 5415.13 .M369 1993 (Browse shelf (Opens below)) | Available | 25698 |
Includes index.
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