Ethnic marketing : accepting the challenge of cultural diversity

By: Pires, Guilherme, 2005Contributor(s): Stanton, John PMaterial type: TextTextPublication details: London: Thomson Learning, 2005Description: xiv, 274p. Includes indexISBN: 1861529961Subject(s): Minority consumers | Target marketingLOC classification: HF 5415.17 .P57 2005
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Item type Current library Call number Status Date due Barcode
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
HF 5415.17 .P57 2005 (Browse shelf (Opens below)) Available 94

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