Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

By: Peter, J. PaulContributor(s): Donnelly, James HMaterial type: TextTextPublication details: Boston : McGraw-Hill/Irwin, c2007Edition: 8th edDescription: xvii, 813 p. : ill. ; 27 cmISBN: 0073137634 (alk. paper); 9780073137636Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: LOC classification: HF5415.13.P387 2007 | .P387 2007Online resources: Table of contents only | Publisher description | Contributor biographical information
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Item type Current library Call number Status Date due Barcode
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
Technical section 		HF5415.13.P387 2007 (Browse shelf (Opens below)) Available 22594

Includes bibliographical references (p. 789-795) and indexes.

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