Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan.
Material type: TextSeries: Marketing series (London, England)Publication details: Oxford, England : Butterworth-Heinemann, 1997Edition: 2nd edDescription: xx, 827 p. : ill. ; 29 cmISBN: 075062244X (pbk.)Subject(s): Marketing -- ManagementLOC classification: HF 5415.13 .W55 1992Item type | Current library | Call number | Status | Date due | Barcode |
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Hard Covered Materials | MACHAKOS UNIVERSITY LIBRARY | HF 5415.13 .W55 1992 (Browse shelf (Opens below)) | Available | 25928 |
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