Essentials of Marketing: a global-managerial approach/ William D. Perreault and E. Jerome McCarthy

By: Perreault, William DContributor(s): McCarthy, E. JeromeMaterial type: TextTextPublication details: Boston: McGraw Hill, 2006Edition: 10th edDescription: xl, 638p. : ill. ; 26cmISBN: 0072935898Subject(s): MarketingLOC classification: HF 5415 .M378 2006
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HF5415 .M29474 2009 Marketing / HF5415 .M29474 2009 Marketing / HF 5415.M295 2011 Marketing: HF 5415 .M378 2006 Essentials of Marketing: HF 5415 .N228 1971 Conceptual readings in the marketing economy HF5415 .P75 2010 Marketing llf / HF 5415 .T48 2007 Principles of Marketing:

Includes bibliographical references and index.

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