Strategic marketing/ David W. Cravens and Nigel Piercy.
Material type: TextPublication details: Boston : McGraw-Hill Irwin, ©2003Edition: 7th edDescription: xviii, 843p. : illISBN: 0072466650 ; 9780072466652 ; 0071151613 ; 9780071151610Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesLOC classification: HF 5415.135 .C72 2003Item type | Current library | Call number | Status | Date due | Barcode |
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Hard Covered Materials | MACHAKOS UNIVERSITY LIBRARY Open shelf | HF 5415.135 .C72 2003 (Browse shelf (Opens below)) | Available | 22194 |
Includes bibliography and index.
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