Crossing the chasm: marketing and selling high-tech products to mainstream customers.
Material type: TextPublication details: NY: Harpercollins, 1999Description: xxi,227p. 13cmISBN: 0066620023Subject(s): selling-high technology | High technology-marketing | Technological innovations-marketingLOC classification: HF 5439 .H54M66 1999Item type | Current library | Call number | Status | Date due | Barcode |
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Hard Covered Materials | MACHAKOS UNIVERSITY LIBRARY Technical section | HF 5439 .H54M66 1999 (Browse shelf (Opens below)) | Available | 25704 |
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