Exploring marketing research/ William G. Zikmund
Material type: TextPublication details: Foth Worth : The Dryden Press Harcourt Brace College Publishers , c1994Edition: 5th edDescription: xxiv, 826p. : illISBN: 0030981360; 9780030981364Subject(s): Marketing Research | MarketingLOC classification: HF 5415.2 .Z55 1994Item type | Current library | Call number | Status | Date due | Barcode |
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Hard Covered Materials | MACHAKOS UNIVERSITY LIBRARY Open shelf | HF 5415.2 .Z55 1994 (Browse shelf (Opens below)) | Available | 26912 |
Includes appendix and index.
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