Market-based management : strategies for growing customer value and profitability / Roger J. Best.

By: Best, Roger JMaterial type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2004Edition: 3rd edDescription: xxv, 401 p. : ill. ; 24 cmISBN: 013008218XSubject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 .B46 2004
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Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
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HF5415.13 .B46 2004 (Browse shelf (Opens below)) Available 27602

Includes bibliographical references and index.

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