Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec.
Material type: TextPublication details: Lincolnwood, Ill., U.S.A. : NTC Business Books, c1987Edition: 2nd edDescription: xii, 160 p. : ill. ; 26 cmISBN: 0844230189 (pbk.) :Subject(s): Advertising media planning | MarketingLOC classification: HF5826.5 .B37 1987Item type | Current library | Call number | Status | Date due | Barcode |
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Hard Covered Materials | MACHAKOS UNIVERSITY LIBRARY Technical section | HF5826.5 .B37 1987 (Browse shelf (Opens below)) | Available | 27932 |
Includes bibliographies and index.
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