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Strategic marketing management : meeting the global marketing challenge / Carol H. Anderson, Julian Vincze.

By: Anderson, Carol HContributor(s): Vincze, Julian WMaterial type: Text

TextPublication details: Boston : Houghton Mifflin, c2000Description: xxiv, 474, 12 p. : col. ill. ; 26 cmISBN: 039587050XSubject(s): Marketing -- Management | Strategic planningDDC classification: LOC classification: HF5415.13.A523 2000 | .A523 2000

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Includes bibliographical references and index.

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