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Basic Marketing: a marketing strategy planning approach/ William D. Perreault Jr., Joseph P. Cannon and E. Jerome McCarthy

By: Perreault, William DContributor(s): Cannon, Joseph P | McCarthy, E. JeromeMaterial type: Text

TextPublication details: Boston: McGraw-Hill Learning Solutions, 2008Edition: 16th edDescription: xxxviii, 790p. : ill. ; 29 cmISBN: 9780077262426; 0077262425Subject(s): MarketingLOC classification: HF 5415.13 .P47 2008

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Item type	Current library	Call number	Status	Date due	Barcode
Hard Covered Materials	MACHAKOS UNIVERSITY LIBRARY Open shelf	HF 5415.13 .P47 2008 (Browse shelf (Opens below))	Available		28365

Includes bibliographical references and index.

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