Integrated advertising, promotion & marketing communications/ Kenneth E Clow; Donald Baack

By: Clow, Kenneth E, 2007Contributor(s): Baack, DonaldMaterial type: TextTextPublication details: Princeton, N.J. : Recording for the Blind & Dyslexic, 2007Edition: 3rd edDescription: xxiii,515p.: ill.; 28cmISBN: 9780131866225Subject(s): Communication in marketing | AdvertisingLOC classification: HF 5415.123 .C58 2007
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