Advertising: Its role in modern marketing/ Dean N. Krugman, Leonard N. Reid, S Watson Dunn and Arnold M. Barban.
Material type: TextPublication details: Philadephia : The dryden press, 1994Edition: 8th edDescription: xxv, 617p. : ill. ; 28cmISBN: 0030767520Subject(s): AdvertisingLOC classification: HF 5823 .A38 1994Item type | Current library | Call number | Status | Date due | Barcode |
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Hard Covered Materials | MACHAKOS UNIVERSITY LIBRARY Technical section | HF 5823 .A38 1994 (Browse shelf (Opens below)) | Available | 29723 |
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HF 5821 .B62 1996 Contemporary advertising / | HF5821 .O38 2012 Advertising and integrated brand promotion / | HF 5821 .O38 2012 Advertising and integrated brand promotion / | HF 5823 .A38 1994 Advertising: | HF 5823 .B45 2011 MGT 322 - Advertising practicum: | HF 5823 .B45 2011 Belch: Advertising and Promotion: | HF 5823 .N48 1992 Cases in advertising management : |
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