Exploring marketing research / William G. Zikmund.
Material type: TextPublication details: Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2003Edition: 8th edDescription: xxi, 744 p. : chiefly col. ill. ; 28 cmISBN: 0324181485Subject(s): Marketing researchLOC classification: HF5415.2 .Z54 2003Online resources: Contributor biographical information | Publisher description | Table of contents onlyNo physical items for this record
Various multi-media instructional materials, including a web site, are available to supplement the text.
Includes bibliographical references and index.
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