Exploring marketing research / William G. Zikmund.

By: Zikmund, William GMaterial type: TextTextPublication details: Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2003Edition: 8th edDescription: xxi, 744 p. : chiefly col. ill. ; 28 cmISBN: 0324181485Subject(s): Marketing researchLOC classification: HF5415.2 .Z54 2003Online resources: Contributor biographical information | Publisher description | Table of contents only
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Item type Current library Call number Status Date due Barcode
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
Technical section 		HF5415.2 .Z54 2003 (Browse shelf (Opens below)) Available 30033
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HF 5415.2 .H35 2009 Marketing research : HF 5415.2 .M33 2005 Marketing research/ HF5415.2 .M35 2002 Basic marketing research : HF5415.2 .Z54 2003 Exploring marketing research / HF5415.32 B336 2014 CB5 / HF5415.33.U6H38 1997 Consumer behavior : HF 5415.35 .S65 2003 Marketing :

Various multi-media instructional materials, including a web site, are available to supplement the text.

Includes bibliographical references and index.

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