Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius.
Material type: TextPublication details: New York, NY : McGraw-Hill/Irwin, c2013Edition: 11th edDescription: li, 745 p. : col. ill., col. maps ; 29 cmISBN: 9780078028892 (acidfree paper); 0078028892 (acidfree paper)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .M29474 2013Item type | Current library | Call number | Status | Date due | Barcode |
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Hard Covered Materials | MACHAKOS UNIVERSITY LIBRARY Technical section | HF 5415 .M29474 2013 (Browse shelf (Opens below)) | Available | 31446 |
Includes bibliographical references and index.
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