Essentials of services marketing: Concepts, strategies and cases/ K. Douglas Hoffman, John E.G. Bateson.
Material type: TextPublication details: USA: South western/ thomson learning, 2001Edition: 2nd edDescription: xxi, 569p.: ill.; 24cmISBN: 9780030288920Subject(s): Service industries: -- MarketingLOC classification: HD 9980.5 .H64 2001Item type | Current library | Call number | Status | Date due | Barcode |
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Hard Covered Materials | MACHAKOS UNIVERSITY LIBRARY Technical section | HD 9980.5 .H64 2001 (Browse shelf (Opens below)) | Available | 31462 |
Includes bibliographical references and index.
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