Strategic Marketing Management/ Carol H. anderson, Julian W. Vincze.
Material type: TextPublication details: New york: Houghton mifflin company, 2004Edition: 2nd edDescription: xxxiii, 863, [11]p.: ill.; 26cmISBN: 9780618338078Subject(s): Marketing management | Strategic planningLOC classification: HF 5415.13 .A53 2004Item type | Current library | Call number | Status | Date due | Barcode |
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Hard Covered Materials | MACHAKOS UNIVERSITY LIBRARY Technical section | HF 5415.13 .A53 2004 (Browse shelf (Opens below)) | Available | 31472 |
Includes bibliographical references and index.
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