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Marketing research : in a digital information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.

By: Hair, Joseph FContributor(s): Bush, Robert P | Ortinau, David JMaterial type: Text

TextPublication details: Boston : McGraw-Hill Irwin, c2009Edition: 4th edDescription: xxiv, 690 p. : col. ill. ; 27 cmISBN: 9780073404707 (alk. paper); 0073404705 (alk. paper)Subject(s): Marketing researchLOC classification: HF5415.2 .H258 2009Online resources: Table of contents only

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Subtitle on 3rd ed., 2006 varies.

Includes bibliographical references (p. 651-661) and indexes.

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