CB5 / Barry Babin, Eric Harris.
Material type: TextPublication details: Mason, Ohio : Andover : South-Western ; Cengage Learning [distributor], c2014Edition: Student edDescription: xii, 370 p. : ill. ; 28 cmISBN: 9781133629689 (pbk.); 1133629687 (pbk.); 9781133589938 (student ed.); 1133589936 (student ed.)Subject(s): Consumer behaviorLOC classification: HF5415.32 B336 2014Item type | Current library | Call number | Status | Date due | Barcode |
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Hard Covered Materials | MACHAKOS UNIVERSITY LIBRARY Technical section | HF5415.32 B336 2014 (Browse shelf (Opens below)) | Available | 32631 |
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HF 5415.2 .M33 2005 Marketing research/ | HF5415.2 .M35 2002 Basic marketing research : | HF5415.2 .Z54 2003 Exploring marketing research / | HF5415.32 B336 2014 CB5 / | HF5415.33.U6H38 1997 Consumer behavior : | HF 5415.35 .S65 2003 Marketing : | HF5415.5 .B528 1993 Raving fans : |
Includes bibliographical references (p. 332-351) and index.
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