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Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.

By: Pride, William M, 2006Contributor(s): Ferrell, O. CMaterial type: Text

TextPublication details: Boston : Houghton Mifflin Co., 2006Edition: Library edDescription: xxiv, 610, [99] p. : col. ill., col. maps ; 29 cmISBN: 0618474455 (library ed.); 0618474463 (student text)Subject(s): | MarketingDDC classification: 658.8 LOC classification: HF5415 .P75 2006

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Item type	Current library	Call number	Status	Date due	Barcode
Hard Covered Materials	MACHAKOS UNIVERSITY LIBRARY Technical section	HF5415 .P75 2006 (Browse shelf (Opens below))	Available		30584

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Includes bibliographical references and index.

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