Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

By: Hawkins, Del I, 1997Contributor(s): Best, Roger J | Coney, Kenneth AMaterial type: TextTextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : McGraw-Hill, 1997Edition: 7th edDescription: xxv, 760 p. : ill. (some col.) ; 26 cm. 1 computer disk (3 1/2 in.)ISBN: 0256218951 (international ed.)Subject(s): | Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studiesDDC classification: 658.8/342/0973 LOC classification: HF5415.33.U6H38 1997
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Item type Current library Call number Status Date due Barcode
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
Technical section 		HF5415.33.U6H38 1997 (Browse shelf (Opens below)) Available 33018

Includes bibliographical references and indexes.

System requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0.

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