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Contemporary advertising / William F. Arens with the editorial collaboration of Jack J. Whidden.

By: Arens, William FContributor(s): Whidden, Jack JMaterial type: Text

TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1996Edition: 6th edDescription: 1 v. (various pagings) : ill. (some col.), col. map ; 29 cmISBN: 0256205108Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .B62 1996

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Item type	Current library	Call number	Status	Date due	Barcode
Hard Covered Materials	MACHAKOS UNIVERSITY LIBRARY Technical section	HF 5821 .B62 1996 (Browse shelf (Opens below))	Available		33147

Includes four pages of color tranparencies.

Includes bibliographical references and index.

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