Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Perreault, William DContributor(s): McCarthy, E. Jerome (Edmund Jerome)Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2005Edition: 15th edDescription: xli, 793 [22] p. : col. ill. ; 28 cm. 1 CD ROM (4 3/4 in.)ISBN: 0072525231 (alk. paper : hbk.); 9780072947038 (hbk.)Subject(s): Marketing -- ManagementLOC classification: HF5415.13 .M369 2005
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Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
Technical section 		HF5415.13 .M369 2005 (Browse shelf (Opens below)) Available 33645

McCarthy's name appears first on the earlier edition.

Includes bibliographical references (p. 725-787) and indexes.

Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.

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