Marketing research/ Carl McDaniel, Roger Gates.
Material type: TextPublication details: USA: John wiley & sons, 2005Edition: 6th edDescription: xxvi, 617, [58]p.: ill.; 26cmISBN: 9780471455196Subject(s): Marketing researchLOC classification: HF 5415.2 .M33 2005No physical items for this record
Includes bibliographies and index.
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