Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey.
Material type: TextPublication details: Boston : Houghton Mifflin, c1998Edition: 4th edDescription: xxi, 918 p. : ill. ; 24 cmISBN: 039587162XSubject(s): Export marketing -- Management | Export marketing -- Management -- Case studiesDDC classification: 658.8/48 LOC classification: HF1416 .J43 1998Online resources: Table of contentsNo physical items for this record
Includes bibliographical references and indexes.
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