MKT 500: Marketing Management/ Russell S. Winer
Material type: TextPublication details: New York: Custom Publishing, 2007Description: xxviii,500p.: ill.; 28cmISBN: 9780558037512Subject(s): Marketing ManagementLOC classification: HF 5415.13 .W56 2007No physical items for this record
Includes glossary and index.
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