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Basic marketing research / Gilbert A. Churchill, Jr.

By: Churchill, Gilbert AMaterial type: Text

TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1996Edition: 3rd edDescription: xvii, 863 p. : col. ill., col. maps ; 27 cmISBN: 0030983673Other title: Marketing researchSubject(s): Marketing researchLOC classification: HF5415.2 | .C48 1996

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One "Statistics command summary" chart inserted.

Includes bibliographical references and index.

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