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Basic marketing research / Gilbert A. Churchill, Jr.

By: Churchill, Gilbert AMaterial type: Text

TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1996Edition: 3rd edDescription: xvii, 863 p. : col. ill., col. maps ; 27 cmISBN: 0030983673Other title: Marketing researchSubject(s): Marketing researchLOC classification: HF5415.2 | .C48 1996

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Item type	Current library	Call number	Status	Date due	Barcode
Hard Covered Materials	MACHAKOS UNIVERSITY LIBRARY Technical section	HF5415.2 .C48 1996 (Browse shelf (Opens below))	Available		33502

One "Statistics command summary" chart inserted.

Includes bibliographical references and index.

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