Marketing / Dhruv Grewal, Michael Levy.
Material type: TextPublication details: New York : McGraw Hill/Irwin, c2011Edition: 2nd edDescription: x, 422 p. : ill. ; 28 cmISBN: 9780077386436; 0077386434; 9780073404875; 007340487XOther title: M : marketing [Cover title]Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .G6753 2011Online resources: Publisher descriptionNo physical items for this record
Includes bibliographical references and index.
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