Marketing research : methodological foundations / Gilbert A. Churchill, Jr.

By: Churchill, Gilbert AMaterial type: TextTextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1999Edition: 7th edDescription: xxxviii, 1017 p. : ill. ; 26 cmISBN: 0030238161Subject(s): Marketing researchLOC classification: HF5415.2 | .C48 1999Online resources: Table of contents only | Contributor biographical information
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Includes bibliographical references and indexes.

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