Marketing research : methodological foundations / Gilbert A. Churchill, Jr.
Material type: TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1999Edition: 7th edDescription: xxxviii, 1017 p. : ill. ; 26 cmISBN: 0030238161Subject(s): Marketing researchLOC classification: HF5415.2 | .C48 1999Online resources: Table of contents only | Contributor biographical informationNo physical items for this record
Includes bibliographical references and indexes.
There are no comments on this title.