Global marketing management / Masaaki Kotabe, Kristiaan Helsen.

By: Kotabe, MasaakiContributor(s): Helsen, KristiaanMaterial type: TextTextPublication details: Hoboken, NJ : Wiley, 2010Edition: 5th edDescription: xxiii, 725 p., M-12 p. of plates : ill. (some col.), maps (some col.) ; 28 cmISBN: 9780470381113 (pbk.); 0470381116 (pbk.)Subject(s): Export marketing -- Management | International business enterprises -- ManagementDDC classification: 658.84 LOC classification: HF1416 .K68 2010
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Item type Current library Call number Status Date due Barcode
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
Open shelf 		HF1416 .K68 2010 (Browse shelf (Opens below)) Available 33236

Includes bibliographical references and indexes.

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