Belch: Advertising and Promotion: An Integrated Marketing Communication Perspective/ Belch: Advertising and Promotion.

By: Belch: Advertising and PromotionMaterial type: TextTextPublication details: U.S.A: Mc graw -Hill, 2011Edition: 8th edDescription: vi,860p.: ill.; 28cmISBN: 9780697794963LOC classification: HF 5823 .B45 2011
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Item type Current library Call number Status Date due Barcode
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
Technical section 		HF 5823 .B45 2011 (Browse shelf (Opens below)) Available 33244
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HF 5821 .O38 2012 Advertising and integrated brand promotion / HF 5823 .A38 1994 Advertising: HF 5823 .B45 2011 MGT 322 - Advertising practicum: HF 5823 .B45 2011 Belch: Advertising and Promotion: HF 5823 .N48 1992 Cases in advertising management : HF 5823 .W455 2002 Advertising : HF5826.5 .B37 1987 Essentials of media planning :

Includes index.

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