Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

By: O'Guinn, Thomas CContributor(s): Allen, Chris T | Semenik, Richard JMaterial type: TextTextPublication details: Mason, OH : South-Western, Cengage Learning, c2012Edition: 6th edDescription: xii, 693 p. : chiefly col. ill. ; 29 cmISBN: 9780538473323 (hbk.); 0538473320 (hbk.)Subject(s): Advertising media planning | Branding (Marketing) | AdvertisingLOC classification: HF5821 | .O34 2012
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Item type Current library Call number Status Date due Barcode
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
Technical section 		HF 5821 .O38 2012 (Browse shelf (Opens below)) Available 36265

Includes bibliographical references and index.

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