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Advertising & Integrated Brand Promotion/ Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik

By:

O'Guinn, Thomas C

Contributor(s):

Material type:

TextPublication details: Australia: Thomson, 2006.Edition: 4th edDescription: 781p.: ill.; 27cmISBN:

9780324336061

LOC classification:

HF 5821 .O38 2006

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Hard Covered Materials	MACHAKOS UNIVERSITY LIBRARY Open shelf				HF 5821 .O38 2006 (Browse shelf(Opens below))					Available			36035

Includes index.

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