A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.

By: Peter, J. PaulContributor(s): Donnelly, James HMaterial type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2008Edition: Eleventh edDescription: xiv, 252 p. : ill. (some col.) ; 26 cmISBN: 9780073380964 (alk. paper); 0073380962 (alk. paper)Other title: Marketing managementSubject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .P388 2008Online resources: Table of contents only
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Item type Current library Call number Status Date due Barcode
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
Open shelf 		HF5415.13 .P388 2008 (Browse shelf (Opens below)) Available 36779
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
Open shelf 		HF5415.13 .P388 2008 (Browse shelf (Opens below)) Available 36778

Includes bibliographical references (p. 235-241) and indexes.

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